I had mentioned in an earlier blog that I would write something about symbologies used by the print industry for document identification / verification. Well, here it is!

When you are reviewing a camera system to purchase, the reading capabilities should be at the top of your list of considerations.

The print industry has been using unique identifiers or symbologies for personalized mailing for a long time. Until recently, this technology was mainly used by statement processors. Utility companies for instance use unique identifiers...

Earlier this month The Wall Street Journal published an excellent article written by Teri Evans, titled: "Firms Hold Fast to Snail Mail Marketing". While it's no surprise to me just how big of a difference direct mail marketing makes, some of the information in this article could be very useful when you're trying to convince business owners of how important it is to include direct mail in their overall marketing mix.

As is pointed out in the article, the type of direct mail campaign utilized is...

If you're in the mailing industry, then you have probably heard the term "read-print", but what exactly is read-printing?

A read-print system normally consists of an envelope inserter, an inkjet system mounted on an in-line -or an open ended- transport, and some kind of camera or scanner system, e.g. a Lake Image Vision System. Many mailers already have some or most of what is needed for read-print inserting.

Most envelope inserters and some inkjet addressing machines can be upgraded to work as a read-print system. The vision system, after...

I'm sure those of you who attended Print 09’ noticed that the floor traffic wasn’t too bad. I’ve seen busier shows, but unlike some of the past Graph and Print shows, even the busy ones, many companies attended with the mindset of making some capital investments. Hopefully this is evidence of an economic rebound.

Several noteworthy pieces of equipment were debuted at Print 09’.

We highlighted a few in our monthly email blast. I’ll reiterate some of them here:

•Full Color Envelope & Postcard Printing: This is...

There are many different reasons to attend trade shows; I put together a short list of several top reasons for mailers and printer/mailers to attend Print 09':

• This is still the biggest mailing, fulfillment, and imaging show in America. In fact, the “Print 09” is one of the larger shows in the world and it’s right there in Chicago, IL
• Although the economy has been down this year, all the major manufacturers are coming to this show and will be offering special pricing! Some manufacturers were...